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HUB
Mobility Point Bruno Marek Allee
Picture

Vienna.jpeg

Typology
urban neighbourhood hub - small (two shared modes, <10 vehicles)
Status
ongoing
since 2020
Description

housing-based, decentralized hub, with carsharing, bikesharing and PT nearby

USP

Mobility Hub in new urban area, with an audience with a very high sharing affinity . Car sharing vehicles are located in public space, other vehicles (bikes, cargo bikes,..) are located on a semi- private location. Station is owned by Wiener Linien (public transport operator) but operated by MO.Point (private sharing operator for all kind of vehicles)

Location
Nordbahnhofviertel
Vienna, Austria
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Physical Integration
Level 2 (target: Level 2)
Definition Level 2 (Wayfinding and universal design): At least two shared transport modes in acceptable walking distance to public transport with wayfinding and information of using the service and at least one service (e.g., parcel locker, kiosk) in acceptable walking distance. Universal design principles are considered
scattered, also between public and private spaces, visual station mark, ground signage Car Sharing in public space- good visible from the Tram Station. Bike Sharing and other vehicles are in a semi public area. Signs and maps show the location of vehicles at the station
Digital Integration
Level 2 (target: Level 2)
Definition Level 2 (Integration of booking and payment and universal design): Easy access to services for end users – such as a mobility marketplace or a one-stop shop where the user can find, book, and pay with the same app. Universal design principles are considered, including simple and intuitive app design and low-tech or analog booking alternatives.
integration through MO.Point App & WienMobil App

Reservation and booking only through the MO.Point App (App of Operator), public transport only via WienMobil App. Information about vehicles in printed and digital version. Information in word and pictogramms- easy to understand the usage. Intuitive reservation and booking process.

24h service hotline available
Democratic Integration
Level 2 (target: Level 3)
Definition Level 2 (Deliberative engagement of stakeholders): Participation takers, including vulnerable users, argumentatively engage in decision-making, exchange of positions, active participation, participation givers invite participation and listen to stakeholder interests, including those of vulnerable user groups.
Discussion-process with property developers on site including the neighborhood management, invitation to participate in general station design hosted by Wiener Linien
Owner/Operator
MO.Point (private)
private operator at the Wien Mobil Station from Wiener Linien
Spatial facilities

Bike parking, PT stop (quite distant),

Other Functions

shops, restaurants

Catchement Area

local

Mode Distance

scattered, also between public and private indoor spaces

Neighbourhood Characteristics

brownfield development in central location, middle - high income inhabitants in surrounding area, 49 - 271 cars / 1000 inhabitants

Visibility and Branding
confined area, logo, presence of branded pillar
clearly marked parking spaces with information signs and branded pillar of provider, additional wayfinding-signs
Research Projects

Modes

public transport
tram
Provider: Wiener Linien
public transport
local/regional bus
Provider: Wiener Linien
two-wheeler sharing (stationary)
bike sharing
Provider: MO.Point
electrified
carsharing
stationary carsharing
Provider: Wiener Linien
Note: operated by MO.Point
two-wheeler sharing (stationary)
cargo bike sharing
Provider: MO.Point
electrified

Mobility-related Services

additional mobility services
bike-trailers
car parking
parking moped sharing
parking (lockable)
parking (e)bike
e-charging
e-charging carsharing
Note: public?

Additional Services

shopping
Kiosk
shopping
every day items

Governance

Inhabitants
City:
1,900,000 in 2021
(Prognosis: 2,300,000 in 2100)
Region:
1,900,000 in 2021
(Prognosis: 2,300,000 in 2100)
Local Governance

City of Vienna (Municipality)

Local Administration:

  • see regional administration

2. District Leopoldstadt

  • District Head (Alexander Nikolai, SPÖ)
  • District Council

Local Public or Private Stakeholders:

  • see regional stakeholders
  • Neighbourhood Management Nordbahnhofsviertel (NBV)

Local Networks:

  • Climate Council Vienna
  • Eurocities, POLIS
  • UITP (Wiener Linien)
Regional Governance
City of Vienna (Federal State)
Regional Administration:

City Administration ('Magistrat'), Unit for Innovation, Urban Planning and Mobility

  • MA18 Urban Development and Planning, MA21 City District Planning, MA 28 Road Administration and Construction, MA46 Traffic Organisation and Technical Traffic Matters, MA67 Parking
  • Executive City Councillor for Innovation, Urban Planning and Mobility (Ulli Sima, SPÖ)
  • Deputy Mayor and Deputy Governor, Executive City Councillor for Housing, Housing Construction, Urban Renewal and Women's Issues (Kathrin Gaal, SPÖ), Executive City Councillor for Climate, Environment, Democracy and Personnel (Jürgen Czernohorszky, SPÖ)
Regional Public or Private Stakeholders:
  • Wiener Linien (PT)
  • MoPoint
  • Mobility Agency Vienna
National Governance

Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology (Leonore Gewessler, Grüne)

Local or regional transport development plans
STEP 2025 Urban Mobility Plan Vienna (2015)
Time frame of document: 2015-2025
Author: Vienna City Administration, Municipal Department 18 (MA 18)
Main characteristics:

Mobility plan as part of a strategic city planning process (STEP 2025)

  • following SUMP guidelines of the European Commission
  • targets objectives of 'Smart City Vienna Framework Strategy' (renewed into "Smart Climate City Strategy Vienna" in 2022)

Mobility requires human-scale and eco-compatible forms of transport. The City of Vienna is committed to prioritising public transport, pedestrians and cycling as the most environmentally friendly mobility modes. Vienna embodies a future-oriented urban mobility policy that is not only ecologically, but also economically and socially acceptable and hence sustainable.

Objectives: Fair, healthy, compact, eco-friendly, robust and efficient mobility system

Policies regarding multimodality or mobility hubs:

Objective 36: Multimodal Stops:

  • PT stops with added services
  • Special attention to the design and surroundings of potential hubs (crucial: clear arrangement and barrier-free design)
  • great potential for urban nodes with regional bus line connection & PT network of the region

Depending on needs, stops can be given added value, e.g. in the shape of: - bicycle parking facilities - bike-sharing systems - car-sharing spaces - kiss and ride zones

Other related transport policies
Smart Climate City Strategy Vienna (2022)
Summary:

Smart City Strategy adjusted in terms of climate adaptation and mitigation Goals for mobility and transport sector:

  • increase share of extended environmental allienace (PT, cycling, walking, sharing) up to 85% until 2030
  • mobility guaranty (without private car use)
  • 15-minute-city and redistribution of public space
  • reduce private car ownership to 250 cars / 1.000 inhabitants by 2030
  • reduce energy consumption by 40% and CO2 emissions by 50% per person by 2040
Vienna Climate Roadmap ('Wiener Klima-Fahrplan', 2022)
Summary:

Vienna Climate Roadmap as a strategic planning document to achieve climate neutrality by 2040 Measures on mobility and transport:

  • Avoid mobility and modal shift
  • 15-minute-city
  • Parking management and access regulation
  • Expansion, densification and acceleration of public transport
  • Expansion of walking and cycling infrastructure
  • Support shared & on-demand mobility
  • Logistic hubs
  • Expansion of charging infrastructure (in public and private spaces)
  • Price differentiation according to environmental impact