HUB

Mobility Point Bruno Marek Allee

Picture

Typology

urban neighbourhood hub - small (two shared modes, <10 vehicles)

show comparable hubs

Status

ongoing

since 2020

Short Description

housing-based, decentralized hub, with carsharing, bikesharing and PT nearby

Mobility Hub in new urban area, with an audience with a very high sharing affinity . Car sharing vehicles are located in public space, other vehicles (bikes, cargo bikes,..) are located on a semi- private location. Station is owned by Wiener Linien (public transport operator) but operated by MO.Point (private sharing operator for all kind of vehicles)

Location

Nordbahnhofviertel

Vienna, Austria

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Networks

MO.Point, WienMobil Stationen

Living Lab

Eastern Austria Living Lab

Physical Integration

Level 1 (target: Level 2)

Definition 1 (Acceptable walking distance to shared and public transport): At least two shared transport modes in acceptable walking distance to public transport and at least one service (e.g., shop, parcel locker, kiosk) in acceptable walking distance. Minimum legal inclusive design requirements are considered

scattered, also between public and private spaces, visual station mark, ground signage Car Sharing in public space- good visible from the Tram Station. Bike Sharing and other vehicles are in a semi public area. Signs and maps show the location of vehicles at the station

Digital Integration

Level 2 (target: Level 2)

Definition 2 (Integration of booking and payment and universal design): Easy access to services for end users – such as a mobility marketplace or a one-stop shop where the user can find, book, and pay with the same app for at least public transport services and one shared mode at the hub. Universal design principles are considered, including simple and intuitive app design and minimum support for non-digital users.

integration through MO.Point App & WienMobil App

Reservation and booking only through the MO.Point App (App of Operator), public transport only via WienMobil App. Information about vehicles in printed and digital version. Information in word and pictogramms- easy to understand the usage. Intuitive reservation and booking process.

24h service hotline available

Democratic Integration

Level 0 (target: Level 3)

Definition 0 (No involvement): No involvement or consideration of stakeholder interests and user needs.

Discussion-process with property developers on site including the neighborhood management, invitation to participate in general station design hosted by Wiener Linien

Initiation of the hub

private company initiated

Spatial facilities

Bike parking, PT stop (quite distant),

Services

2 PT services:

bus

tram

3 shared services:

Carsharing

Bike sharing

Cargo-bike sharing

2 mobility-related services:

Parking for private two wheeler vehicles

eCharging

1 other service:

Shopping

Catchement Area

local

Neighbourhood Characteristics

brownfield development in central location, middle - high income inhabitants in surrounding area, 49 - 271 cars / 1000 inhabitants

Information, Visibility and Branding

logo or branding

information pillar/display (with information on using the services)

Inclusive Design

Minimum legal inclusive design requirements are/were considered in the design of the hub.

Planner app

A multimodal travel planner is available with which at least public transport and one shared mode at the hub can be planned.

The planner app has a simple and intuitive design.

Sources

https://www.mopoint.at/brunomarekallee/

Research Projects

SmartHubs

Governance

Inhabitants

City:
1,900,000 in 2021

(Prognosis: 2,300,000 in 2100)

Region:
1,900,000 in 2021

(Prognosis: 2,300,000 in 2100)

Local Governance

City of Vienna (Municipality)

Local Administration:

• see regional administration

2. District Leopoldstadt

• District Head (Alexander Nikolai, SPÖ)
• District Council

Local Public or Private Stakeholders:

• see regional stakeholders
• Neighbourhood Management Nordbahnhofsviertel (NBV)

Local Networks:

• Working Group Mobility Stations
• Climate Council Vienna
• Eurocities, POLIS
• UITP (Wiener Linien)

Regional Governance

City of Vienna (Federal State)

Regional Administration:

City Administration ('Magistrat'), Unit for Innovation, Urban Planning and Mobility

• MA18 Urban Development and Planning, MA21 City District Planning, MA 28 Road Administration and Construction, MA46 Traffic Organisation and Technical Traffic Matters, MA67 Parking
• Executive City Councillor for Innovation, Urban Planning and Mobility (Ulli Sima, SPÖ)
• Deputy Mayor and Deputy Governor, Executive City Councillor for Housing, Housing Construction, Urban Renewal and Women's Issues (Kathrin Gaal, SPÖ), Executive City Councillor for Climate, Environment, Democracy and Personnel (Jürgen Czernohorszky, SPÖ)

Regional Public or Private Stakeholders:

• Wiener Linien, Unit for multimodal mobility planning
• MoPoint
• Urban Innovation Vienna (UIV)
• Mobility Agency Vienna

National Governance

Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology (Leonore Gewessler, Grüne)

Local or regional transport development plans

STEP 2025 Urban Mobility Plan Vienna (2015)

Time frame of document: 2015-2025

Author: Vienna City Administration, Municipal Department 18 (MA 18)

Main characteristics:

Mobility plan as part of a strategic city planning process (STEP 2025)

• following SUMP guidelines of the European Commission
• targets objectives of 'Smart City Vienna Framework Strategy' (renewed into "Smart Climate City Strategy Vienna" in 2022)

Mobility requires human-scale and eco-compatible forms of transport. The City of Vienna is committed to prioritising public transport, pedestrians and cycling as the most environmentally friendly mobility modes. Vienna embodies a future-oriented urban mobility policy that is not only ecologically, but also economically and socially acceptable and hence sustainable.

Objectives: Fair, healthy, compact, eco-friendly, robust and efficient mobility system

Policies regarding multimodality or mobility hubs:

Objective 36: Multimodal Stops:

• PT stops with added services
• Special attention to the design and surroundings of potential hubs (crucial: clear arrangement and barrier-free design)
• great potential for urban nodes with regional bus line connection & PT network of the region

Depending on needs, stops can be given added value, e.g. in the shape of: - bicycle parking facilities - bike-sharing systems - car-sharing spaces - kiss and ride zones

Other related transport policies

Smart Climate City Strategy Vienna (2022)

Summary:

Smart City Strategy adjusted in terms of climate adaptation and mitigation Goals for mobility and transport sector:

• increase share of extended environmental allienace (PT, cycling, walking, sharing) up to 85% until 2030
• mobility guaranty (without private car use)
• 15-minute-city and redistribution of public space
• reduce private car ownership to 250 cars / 1.000 inhabitants by 2030
• reduce energy consumption by 40% and CO2 emissions by 50% per person by 2040

Vienna Climate Roadmap ('Wiener Klima-Fahrplan', 2022)

Summary:

Vienna Climate Roadmap as a strategic planning document to achieve climate neutrality by 2040 Measures on mobility and transport:

• Avoid mobility and modal shift
• 15-minute-city
• Parking management and access regulation
• Expansion, densification and acceleration of public transport
• Expansion of walking and cycling infrastructure
• Support shared & on-demand mobility
• Logistic hubs
• Expansion of charging infrastructure (in public and private spaces)
• Price differentiation according to environmental impact