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HUB
Mobility Point Bruno Marek Allee
Picture

Vienna.jpeg

Typology
urban neighbourhood hub - small (two shared modes, <10 vehicles)
Status
ongoing
since 2020
Short Description

housing-based, decentralized hub, with carsharing, bikesharing and PT nearby

USP

Mobility Hub in new urban area, with an audience with a very high sharing affinity . Car sharing vehicles are located in public space, other vehicles (bikes, cargo bikes,..) are located on a semi- private location. Station is owned by Wiener Linien (public transport operator) but operated by MO.Point (private sharing operator for all kind of vehicles)

Location
Nordbahnhofviertel
Vienna, Austria
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Physical Integration
Level 0 (target: Level 2)
Definition 0 (No physical integration): One shared transport mode, not at walking distance to public transport, no integration between the modes. No universal design criteria are considered
scattered, also between public and private spaces, visual station mark, ground signage Car Sharing in public space- good visible from the Tram Station. Bike Sharing and other vehicles are in a semi public area. Signs and maps show the location of vehicles at the station
Digital Integration
Level 0 (target: Level 2)
Definition 0 (No digital integration): No digital integration of shared and public transport mode options offered at the hub. There are separate services and platforms for each mode. No universal design criteria are required
integration through MO.Point App & WienMobil App

Reservation and booking only through the MO.Point App (App of Operator), public transport only via WienMobil App. Information about vehicles in printed and digital version. Information in word and pictogramms- easy to understand the usage. Intuitive reservation and booking process.

24h service hotline available
Democratic Integration
Level 0 (target: Level 3)
Definition 0 (No involvement): No involvement or consideration of stakeholder interests and user needs.
Discussion-process with property developers on site including the neighborhood management, invitation to participate in general station design hosted by Wiener Linien
Spatial facilities

Bike parking, PT stop (quite distant),

Catchement Area

local

Neighbourhood Characteristics

brownfield development in central location, middle - high income inhabitants in surrounding area, 49 - 271 cars / 1000 inhabitants

Research Projects

Governance

Inhabitants
City:
1,900,000 in 2021
(Prognosis: 2,300,000 in 2100)
Region:
1,900,000 in 2021
(Prognosis: 2,300,000 in 2100)
Local Governance

The City Government of Vienna

  • governance with 7 departments; each divided into multiple municipal authorities

Local Administration:

  • Mayor: Michael Ludwig (SPÖ)
  • Parliament president since 2018: Ernst Woller
  • Deputy Mayor and Deputy Governor, Executive City Councillor for Housing, Housing Construction, Urban Renewal and Women's Issues: Kathrin Gaal
  • Executive City Councillor for Innovation, Urban Planning and Mobility: Ulli Sima
  • Executive City Councillor for Climate, Environment, Democracy and Personnel: Jürgen Czernohorszky
Regional Governance

Vienna Provincial Government (100 members)

+ Vienna Provincial Parliament (Governor + currently 12 City Councilors)
Regional Administration:
By the Office of the Provincial Government under the direction of the Head of the Office of the Provincial Government
National Governance

Austrian Federal Government (Cabinet, Ministers and State Secretaries, Federal Ministries)

Administration: The Cabinet (passes bills)

Local or regional transport development plans
Smart City Wien Rahmenstrategie (2019)
Time frame of document: 2019-2050
Author: Municipal authority of Vienna
Main characteristics:

basis: Sustainable Development Goals